Blog for business

A blog is a website which provides information and commentary about a particular subject. Most of the case, these blogs are maintained by one person. Almost all the big companies have blog such as Coca Cola and Dell.

There are many benefits for a company to have a blog. To begin with, it is easy, quick and inexpensive to setup. It can be used as powerful marketing tools. According to Matt Jackson, a blog writer, the company can provide news about their existing product and inform about the new product through the use of blog. As a result, they can increase their volume of sales and gain feedback from the consumer.

On the other hand, the company can also have some disadvantage of having a blog. It can have a maintenance cost and it need to be updated regularly. According to marketing titan, an advantage for personal blog can be a disadvantage for business blog. They need to watch the style of writing. A blog can also be harmful for a business when the competitors leave negative comments about the company.

Sources:

-http://www.webreference.com/authoring/bus_blog/

-http://www.marketingtitan.com/advantages-disadvantages-blogging

-http://en.wikipedia.org/wiki/Blog