About Me

Montreal, Quebec, Canada
Student at John Molson School of Business

Wednesday, April 7, 2010

Blog for business

A blog is a website which provides information and commentary about a particular subject. Most of the case, these blogs are maintained by one person. Almost all the big companies have blog such as Coca Cola and Dell.

There are many benefits for a company to have a blog. To begin with, it is easy, quick and inexpensive to setup. It can be used as powerful marketing tools. According to Matt Jackson, a blog writer, the company can provide news about their existing product and inform about the new product through the use of blog. As a result, they can increase their volume of sales and gain feedback from the consumer.

On the other hand, the company can also have some disadvantage of having a blog. It can have a maintenance cost and it need to be updated regularly. According to marketing titan, an advantage for personal blog can be a disadvantage for business blog. They need to watch the style of writing. A blog can also be harmful for a business when the competitors leave negative comments about the company.

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Tuesday, April 6, 2010

Disadvantages of Touch Screen Technology

There are two type of disadvantages about touch screen technology. The first type is related to the product. The main noticeable disadvantage related to the touch technology is that there is an absence of software which works with touch screen; flash video is not supported by the iPad or the Iphone. In addition to the expensive purchase cost of such devices, some touch screen monitor can have a high maintenance cost for a organization. Often, there could be touchscreen sensitivity problems after several usage.

The second type of disadvantage concerns the user situation. To begin with, there is concern about hand or finger stress. There can be a possible arm fatigue since significant pressure can be required by the touch technology. Also, it can be difficult to point accurately a small icon from the screen. According to Wikipedia, this can be corrected with the use of devices such as a pen or other pointing devices. However, it can be problematic in a public kiosk or in a bank. Moreover, the user must be situated within a certain distance in order to touch the screen. In a public place there could be a concern about hygienic condition of the screen.

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Monday, April 5, 2010

Advantage of Touch Screen

The main advantage of touch screen monitor is that it is built in with a virtual keyboard and uses fingers to point on the screen. As a result, it takes less space to store the device. It can be very useful in an industrial zone where the emplacement of ordinary computer is not manageable. The website "ezin article.com" states that in industrial purposes, the touch screen monitors are "more durable and robust than conventional cathode ray tube or LCD monitor".

Moreover, the website claims that touch screen technology uses GUI. As a result, it act as an input and output device. Therefore, this technology can be used in public places such as restaurant in order to speed up the employees’ work and decrease the company's cost. It can also be advantageous for the consumer of a particular super store such as (Loblaws), cinema or the bank where waiting time in lines can decrease by a considerable amount.

Sources:
-http://www.protouchblog.co.uk/tag/touchscreen/
-http://ezinearticles.com/?Advantages-of-Industrial-Touch-Screen-Monitors&id=1324700

The following video is show the new soda fountain invented by Coca Cola which offers different type of drinks.

Sunday, April 4, 2010

Substitute of Mouse & Keyboard

As the popularity of the touch screen increases, there are more touch screen devices such as laptop, computer, mp3, camera and cell phone are entering to the market. The touch technology is becoming more popular as the technology advances. This is replacing the pen and paper by having the devices that we can type on it with the use of the finger. According to Wikipedia, the touch screen technology uses the finger to point directly on the screen as result there isn't any necessary of the use of mouse or a pen. In addition the touch technologies are replacing the keyboard by having a virtual keyboard built inside the device. According to BlackBerry website, the new BlackBerry Storm has a virtual full QWERTY keyboard. Therefore, we are able to type directly on the screen. The touch screen devices replaces also the trackball which is use in a cell phone as a mouse.










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Touchscreen Technologies

Touchscreens are often being used on devices nowadays. We can find it in a public places such as in grocery stores, restaurants,workplace and at our home. There are touch screen technology in monitors, cellphones and other devices. According to the website " webopedia", a touchscreen is a display screen that is sensitive to pressure. It uses finger to point on the screen rather than using pointing devices such as the mouse. There are many different types of touch screen technology. The most predominant types are Capacitive, Infrared, Resistive, and SAW (surface acoustic wave). They all have unique features that can be advantageous and disadvantageous for their usage.